On August 19, the shanghai-based auto parts ETF (562260) closed down 0.37% with turnover of 1,059,300 yuan. Auto Parts ETF (562260) was set up on April 19, the 2024 of the fund is called Hafortis China Securities exchange-traded auto parts theme open-end Index Securities Investment Fund, the fund is referred to as Haitong China Securities Auto Parts ETF. The fund management fee rate is 0.50 per cent per annum and the custodian fee rate is 0.10 per cent per annum. Auto Parts ETF (562260) the benchmark for comparison is the return on the CSCE auto parts theme index. In terms of scale, as of August 16, the latest share of Auto Parts ETF (562260) was 93,331,500, with the latest scale of 76,046,500 yuan. As for liquidity, as of August 19, the Auto Parts ETF (562260) had accumulated turnover of 39,887,000 yuan in the past 20 trading days, with an average daily turnover of 1,994,400 yuan. Auto Parts ETF (562260) Ji Junkai is the current fund manager. Ji has 2024(or intends to manage) the fund since April 19, with a gain of -18.13% during his tenure.

Song Lei and have the same experience there are many people. Ye Junhong, founder of Jiangsu Dacheng Optoelectronic Technology Co. , Ltd. , started cross-border e-commerce trade in auto parts in 2009. At that time, he brought 10,000 yuan to Suzhou to start his business, mainly producing collision-sensitive parts, so far, his factory-based cross-border e-commerce business is well-known in the industry. Dong Michao-kang, vice president and chief executive of Changzhou Lingyue Equipment Technology Co. , Ltd. , said that lingyue started out as a “Hand-rubbed” motorcycle accessory maker and sold it at a stall, sell overseas through traditional foreign trade. On an inspection trip to the United States, he saw that some customers from his hands after the batch of goods on Amazon, eBay to sell, the price is far higher than his batch of e-commerce, since then he has engaged in cross-border auto parts, now Lingyue is preparing to list on the a-share market. At present, with the rising tide of China's auto exports, auto parts cross-border e-commerce industry is also thriving scene. According to the general administration of customs, auto parts exports have been growing steadily in recent years, with a 2023 growth rate of 74.3 percent. In the first half of this year, the export value reached 324.6 billion yuan, approaching 391.76 billion yuan for the whole vehicle (including chassis) export.

When Wang Sijie first came into contact with e-commerce products, all products had to be packaged. However, the packaging of irregular products such as bumpers and support rods became a challenge. The packaging was either strange in shape or easily damaged during transportation, lead to consumers receiving experience bad, sometimes need to use five or six different sizes of cartons to packaging, shipping caused problems. “The solution now is that you don't need to bring any packaging with you. After the items arrive, my system will automatically find a package that best suits the shape of your product. Then, I will put several products in a box. That way, consumers can receive all the products ordered at the same time when they receive the goods. The accuracy of receiving the goods will be improved, the experience will be improved, and the transportation cost will also be reduced,” Wang Sijie said. Song said that compared with the rough growth model in the early days, the cross-border e-commerce participants now are more from the post-1990s and post-1900s generation, and these practitioners are paying more and more attention to brands, at the beginning of the very emphasis on product quality, brand, tonality, including packaging, customer service and so on. He believes that after the initial stage of development, practitioners will generally brand as a company can survive as an important condition, how to tell the brand story became the focus. Ye Junhong tells his story. The company sold zero of its early silicone tubes, and some of its customers took delivery of them and asked the company for compensation on Facebook. “It costs a lot of trust for big brands and small brands, but when trust is built, the brand is actually more profitable,” said Lin Wenkui, China general manager of eBay's international cross-border trading business, the earliest many enterprises are OEM production, is passively to meet some of the needs of users, but now more and more enterprises began to pay attention to the cultivation of brand.

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